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There’s research that suggests that having too many options causes us to be more indecisive. A study found that when presented with 24 varieties of jam to sample for free at a grocery store, 60 percent of people passing by tried a sample while only 40 percent tried some jam when there were just 6 varieties. The interesting thing, though, is that only 3% of the people in the larger group bought jam, while 30% of people from the smaller group with the smaller selection actually ended up buying jam. When given more choices, people more often than not choose to avoid choosing!
There’s more to this than our jam-buying habits, however. There are so many instantly-gratifying distractions out there-movies, tv, and only millions of things on the internet-that it’s easy to procrastinate. That’s not the only thing that stops you, however. We also tend to have lots of things on our to-do list, and doing one thing means something else isn’t getting done.
When that list gets too big, the result is overwhelm and paralysis. You may want to kick yourself for not getting anything done, but sometimes the reality is that no one else would either. You have to take a look at your environment, physical and mental, and figure out how you’re sabotaging yourself. Sometimes the best remedy is to cut away not just the distractions, but the goals that end up becoming distractions as well.
The truth is that you can only juggle so many commitments at once. Some people may be able to handle more, but they’re not important. What can you handle right now? I say right now because you can’t use the excuse of being able to learn to handle more because you’d just be avoiding facing something you’ve probably been denying all along if any of this resonates with you so far…
You’re not all-powerful. You can’t do everything. You’re not perfect.
It’s okay. No one else is, either.
Some times when we have too many goals, as soon as we run into sticking points we turn toward another goal and leave the first one unfinished. This wouldn’t be so bad if we actually finished the second thing at least, but usually a third thing pops up. Maybe that third thing goes unfinished when you go back to the first. The result is a lot of things that get started but very few that get finished.
So cut it out. If you have this problem, find only one or two things you can focus on and see them through to completion. If you’re not sure where to start, figure out what your priorities are first. If you have difficulty with that, get some help from someone else.
The goal here is to simplify, simplify, simplify, which research has shown to help with a jam.
P.S. Here’s the actual research article, courtesy of Columbia Business School.
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